In the space of advertising technology it is easy to fall into the trap of speaking a different language. More often, the terms become so interchangeable, […]
We recently sat down with Jake Denny, our SVP of Brand Solutions, to discuss location based targeting (LBT), specifically Beacon and GPS technology on Mobile and […]
Understanding where consumers have been, where they are going or what locations they are near is one of the strongest signals that exists in digital targeting. […]