January 3, 2018

Devices Don’t Buy Things, People Do.

In the space of advertising technology it is easy to fall into the trap of speaking a different language. More often, the terms become so interchangeable, […]
December 4, 2017

Enhancing Targeted Campaign Performance with Guaranteed Customer Targeting

As advertisers seek to have greater control over the audiences they reach, it’s common to rely on a heavily targeted line item on the demand side […]
September 10, 2017

Marketers know their customers, JUICE helps you find them

The end of the year, or what we like to call the biggest retail season, is creeping up on us quickly. For all you seasoned marketers […]
September 4, 2017

One-on-One Q&A session on Beacons and GPS

We recently sat down with Jake Denny, our SVP of Brand Solutions, to discuss location based targeting (LBT), specifically Beacon and GPS technology on Mobile and […]
August 29, 2017

Location is the Drug and Advertisers are Hooked

Understanding where consumers have been, where they are going or what locations they are near is one of the strongest signals that exists in digital targeting. […]