February 21, 2022
What You Need to Know In the world of mobile marketing, there is an important part of the ecosystem that every marketer should understand: the role […]
February 21, 2022
The Importance of Campaign Creatives Too often, unfortunately, creative services isn’t at the forefront of media buyer’s and media planner’s minds. It should be! In mobile […]
February 21, 2022
What You Need to Know In the world of programmatic advertising, knowledge of Real-Time Bidding (RTB) is a must. RTB is an integral component of programmatic […]
January 3, 2018
In the space of advertising technology it is easy to fall into the trap of speaking a different language. More often, the terms become so interchangeable, […]
December 4, 2017
As advertisers seek to have greater control over the audiences they reach, it’s common to rely on a heavily targeted line item on the demand side […]
September 10, 2017
The end of the year, or what we like to call the biggest retail season, is creeping up on us quickly. For all you seasoned marketers […]
September 4, 2017
We recently sat down with Jake Denny, our SVP of Brand Solutions, to discuss location based targeting (LBT), specifically Beacon and GPS technology on Mobile and […]
August 29, 2017
Understanding where consumers have been, where they are going or what locations they are near is one of the strongest signals that exists in digital targeting. […]