February 21, 2022
What You Need to Know Apple’s changes to the IDFA (Identifier for Advertisers) and what it means for those across the mobile advertising industry have been […]
February 21, 2022
The “lingo” that marketers and mobile marketers use is often confusing and dizzying! We’ve all been through it before…you hear someone mention a term or acronym, […]
June 25, 2021
The article below was originally published in Forbes here. In 2021, e-commerce growth as a digital category is being driven largely by mobile commerce. In fact, eMarketer estimates (via Statista) […]
May 13, 2021
The article below was originally published in Forbes here. Back in August 2020, I wrote about Apple’s announcement with changes to the IDFA and what it meant for […]
May 13, 2021
A new era has been ushered in by Apple’s iOS 14.5 release in three key areas for advertisers. The article below was originally published in Medium […]
May 13, 2021
Or, Life after SKAdNetwork (SKAN) The article below was originally published in Medium here. We’ve written a lot in previous months about the impact of Apple’s […]