February 20, 2018

What Does Premium Mean to You?

Almost every discussion about programmatic advertising at some point, revolves around defining what is meant by “premium inventory”. Despite its pervasiveness amongst the digital advertising community, […]
December 4, 2017

Enhancing Targeted Campaign Performance with Guaranteed Customer Targeting

As advertisers seek to have greater control over the audiences they reach, it’s common to rely on a heavily targeted line item on the demand side […]