January 10, 2018

The Year we say Goodbye to Autoplay Video with Sound

2017 was a big year for mobile advertising. It seemed like every month something new was happening within our industry that pushed us to rethink how […]
January 3, 2018

Devices Don’t Buy Things, People Do.

In the space of advertising technology it is easy to fall into the trap of speaking a different language. More often, the terms become so interchangeable, […]
December 12, 2017

A Modest (Mobile) Proposal To Prevent Viewability Eating Us All

In 1729, Jonathan Swift – best known for writing Gulliver’s Travels – penned A Modest Proposal. In it, he argued that the Irish poor could ease their financial […]
December 4, 2017

Enhancing Targeted Campaign Performance with Guaranteed Customer Targeting

As advertisers seek to have greater control over the audiences they reach, it’s common to rely on a heavily targeted line item on the demand side […]
September 18, 2017

Digital Media Is In The Spotlight; And Bad Actors Are Hurting Our Reviews

Have you heard? Digital Media has a fraud problem. A $7 Billion dollar problem. Or is it a $16 billion dollar problem? With numbers that eye-watering […]
August 29, 2017

Location is the Drug and Advertisers are Hooked

Understanding where consumers have been, where they are going or what locations they are near is one of the strongest signals that exists in digital targeting. […]