February 21, 2022
What You Need to Know In the world of programmatic advertising, knowledge of Real-Time Bidding (RTB) is a must. RTB is an integral component of programmatic […]
February 21, 2022
What You Need to Know Apple’s changes to the IDFA (Identifier for Advertisers) and what it means for those across the mobile advertising industry have been […]
January 10, 2018
2017 was a big year for mobile advertising. It seemed like every month something new was happening within our industry that pushed us to rethink how […]
January 3, 2018
In the space of advertising technology it is easy to fall into the trap of speaking a different language. More often, the terms become so interchangeable, […]
December 12, 2017
In 1729, Jonathan Swift – best known for writing Gulliver’s Travels – penned A Modest Proposal. In it, he argued that the Irish poor could ease their financial […]
December 4, 2017
As advertisers seek to have greater control over the audiences they reach, it’s common to rely on a heavily targeted line item on the demand side […]
September 18, 2017
Have you heard? Digital Media has a fraud problem. A $7 Billion dollar problem. Or is it a $16 billion dollar problem? With numbers that eye-watering […]
August 29, 2017
Understanding where consumers have been, where they are going or what locations they are near is one of the strongest signals that exists in digital targeting. […]