February 21, 2022

Performance + Branding = Outcomes

“Performance branding” joins two traditional worlds of performance and branding together so consumer engagement thrives. In the old days (meaning, more than 10 years ago), there […]
February 21, 2022

Mobile Measurement Partners (MMP’s)

What You Need to Know In the world of mobile marketing, there is an important part of the ecosystem that every marketer should understand: the role […]
January 23, 2018

GDPR Privacy Rules will (finally) Change the Rules of the Data Game

The digital industry has long been operating under the inertia and ignorance of consumers who were unaware of the amount of data being collected on them. […]
December 4, 2017

Enhancing Targeted Campaign Performance with Guaranteed Customer Targeting

As advertisers seek to have greater control over the audiences they reach, it’s common to rely on a heavily targeted line item on the demand side […]
November 27, 2017

If data is the new oil, privacy is climate change

2017 was a really bad year for privacy and trust and brand marketers are asking for ways to combat this. With the increasing amount of consumer […]
October 17, 2017

Cherry Picking for Rich, Scalable Data

At JUICE, one of our core business values is to be unbiased on data because we understand that rich and high quality data is the engine […]
September 10, 2017

Marketers know their customers, JUICE helps you find them

The end of the year, or what we like to call the biggest retail season, is creeping up on us quickly. For all you seasoned marketers […]