February 21, 2022

Incrementality

What You Need to Know In marketing, ROAS (Return on Ad Spend), ROI (Return on Investment), and other measures related to one’s KPI’s (Key Performance Indicators) […]
February 21, 2022

Real-Time Bidding (RTB)

What You Need to Know In the world of programmatic advertising, knowledge of Real-Time Bidding (RTB) is a must. RTB is an integral component of programmatic […]