February 21, 2022
“Performance branding” joins two traditional worlds of performance and branding together so consumer engagement thrives. In the old days (meaning, more than 10 years ago), there […]
July 25, 2018
There is no shortage of three letter acronyms in the advertising space. It’s nearly impossible to keep up with the ever-evolving jargon – DSP, SSP, DMP, […]
March 13, 2018
Brand safety is not something new, however it is something that constantly gets the spotlight. We keep it near and dear to our hearts and have […]
December 4, 2017
As advertisers seek to have greater control over the audiences they reach, it’s common to rely on a heavily targeted line item on the demand side […]