July 7, 2021

Mobile-First Programmatic Advertising: What You Need to Know

The article below was originally published in Forbes here. Since the early days of the pandemic in 2020, digital advertising has undergone quite a number changes […]
June 25, 2021

Behind The Growth Of Mobile Commerce

The article below was originally published in Forbes here. In 2021, e-commerce growth as a digital category is being driven largely by mobile commerce. In fact, eMarketer estimates (via Statista) […]
May 13, 2021

SKAdNetwork: Opportunities for the entire mobile ad industry

The article below was originally published in Forbes here. Back in August 2020, I wrote about Apple’s announcement with changes to the IDFA and what it meant for […]
May 13, 2021

What’s Next for Mobile Advertisers?

A new era has been ushered in by Apple’s iOS 14.5 release in three key areas for advertisers. The article below was originally published in Medium […]
May 13, 2021

Five Key Factors for Mobile Performance Marketing Today

Or, Life after SKAdNetwork (SKAN) The article below was originally published in Medium here.  We’ve written a lot in previous months about the impact of Apple’s […]
June 6, 2018

Measuring Mobile Impact on Key Brand Metrics with Nielsen

At the recent IAB Canada State of the Nation in Toronto, JUICE was thrilled to join Nielsen Media Research on stage as Nielsen presented findings from their 5th […]
May 22, 2018

The Right Ad, at the Right Time, to the Right Person

We’ve listened to the notion of contextually relevant marketing develop for over a decade now, but what does it really mean? We can date it back […]
May 15, 2018

Anticipating the Impact of the GDPR on Data Privacy Laws in Canada

Privacy has become an increasingly hot topic in the industry over the last year and has become a focal point for digital advertisers and their trusted […]
March 26, 2018

Ads.txt – The Solution to Unauthorized Selling?

As far as buzzwords go in the ad tech world, fraud is usually at the top of the list. For years it has been a constant […]
March 20, 2018

The Medium is the Message: Choosing the Right Mobile Brand Canvas

Banksy is an anonymous graffiti artist who’s made a name for himself sketching works of political and social commentary around the world. He uses a distinct […]
March 13, 2018

Keeping your Brand Safe

Brand safety is not something new, however it is something that constantly gets the spotlight. We keep it near and dear to our hearts and have […]
March 6, 2018

2018 Mobile Design Trends

With bigger and better screens readily available, designers have even more real estate to take into consideration when creating interfaces and experiences for users. The need […]
February 20, 2018

What Does Premium Mean to You?

Almost every discussion about programmatic advertising at some point, revolves around defining what is meant by “premium inventory”. Despite its pervasiveness amongst the digital advertising community, […]
February 14, 2018

People Don’t Hate Ads, They Just Hate Bad Ads

Everyone today has an opinion about what is wrong with mobile advertising. As consumers of online content we understand the “unpleasantries” of intrusive advertising, however as […]
February 6, 2018

Understanding the Differences of the Future Canvas

Our future devices will go beyond smartphones. Line of sight will replace the click. Viewability will be built into experience. Virtual Reality and Augmented Reality will […]
January 29, 2018

How We Went Infrastructureless

“Many people ask us, how can a tech company actually survive without infrastructure in its office?” In today’s connected world the traditional sense of a business […]