July 7, 2021

Mobile-First Programmatic Advertising: What You Need to Know

The article below was originally published in Forbes here. Since the early days of the pandemic in 2020, digital advertising has undergone quite a number changes […]
June 25, 2021

Behind The Growth Of Mobile Commerce

The article below was originally published in Forbes here. In 2021, e-commerce growth as a digital category is being driven largely by mobile commerce. In fact, eMarketer estimates (via Statista) […]
May 13, 2021

SKAdNetwork: Opportunities for the entire mobile ad industry

The article below was originally published in Forbes here. Back in August 2020, I wrote about Apple’s announcement with changes to the IDFA and what it meant for […]
May 13, 2021

What’s Next for Mobile Advertisers?

A new era has been ushered in by Apple’s iOS 14.5 release in three key areas for advertisers. The article below was originally published in Medium […]
May 13, 2021

Five Key Factors for Mobile Performance Marketing Today

Or, Life after SKAdNetwork (SKAN) The article below was originally published in Medium here.  We’ve written a lot in previous months about the impact of Apple’s […]
February 12, 2020
A Final Farewell to Cookies

How Google’s Privacy Sandbox Will Impact Marketers and Ad Tech Players.

Another step towards the extinction of the third party cookie. As most, if not all, marketers are aware we are watching the cookie crumble right before […]
September 30, 2019

Curate Mobile places No.33 on The Globe and Mail’s Report on Business: Canada’s Top Growing Companies.

We are pleased to announce that Curate Mobile placed No. 33 on the inaugural Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing […]
April 25, 2019

iOS 12.2 Release – Closes Doors to Safari Sensor Data

“Update your apps to use new features and test your apps against API changes.” This classic line displayed on every single release note from Apple’s developer […]
April 22, 2019

The Drum Marketing Awards ft. Curate

Curate’s mobile build was an integral part of their “What’s Your Wild Rabbit” brand platform, which won the Best Global Integrated Strategy award at The Drum Marketing Awards USA earlier this month.
March 21, 2019

Curate Acquires JUICE Mobile.

In the fall of 2018, Curate Mobile acquired JUICE Mobile to bolster their mobile marketing capabilities.The integration of Curate’s DMP with JUICE Mobile’s creative and programmatic […]
August 27, 2018

The Future Canvas Series: Shoppable Lookbook

Gone are the days of reaching consumers as they’re flipping through product catalogues, so how do brands show off their full suite of products without pages […]
July 25, 2018

JUICE Obtains TAG Certification Against Fraud

There is no shortage of three letter acronyms in the advertising space. It’s nearly impossible to keep up with the ever-evolving jargon – DSP, SSP, DMP, […]
June 21, 2018

The Future Canvas Series: Temperature Check

In order to develop an effective marketing strategy in today’s fiercely competitive digital ecosystem, you should first understand and gauge a few key consumer metrics. Consumer […]
June 6, 2018

Measuring Mobile Impact on Key Brand Metrics with Nielsen

At the recent IAB Canada State of the Nation in Toronto, JUICE was thrilled to join Nielsen Media Research on stage as Nielsen presented findings from their 5th […]
May 22, 2018

The Right Ad, at the Right Time, to the Right Person

We’ve listened to the notion of contextually relevant marketing develop for over a decade now, but what does it really mean? We can date it back […]
May 15, 2018

Anticipating the Impact of the GDPR on Data Privacy Laws in Canada

Privacy has become an increasingly hot topic in the industry over the last year and has become a focal point for digital advertisers and their trusted […]