The Mobile Ad Tech Firm Adds New Leadership Roles in Sales and Insights.
Toronto, October 21, 2019 – Toronto-based mobile ad tech firm, Curate Mobile, expands its leadership team with the addition of two positions: VP of Marketing Solutions and Manager of Measurement and Insights.
In the newly created role of VP of Marketing Solutions, Curate Mobile has hired Chris Sharpe to manage the sales organization and oversee all revenue-driving initiatives across the business. Sharpe brings a wealth of experience accumulated over 20 years in the advertising industry ranging from out-of-home (OOH), digital media, software-as-a-service (Saas) and the programmatic/DSP landscape at leading global brands such as Pattison Outdoor, MySpace, Microsoft, AOL and Verizon Media. With a strong background in working for organizations that are in accumulative growth periods, his skills and expertise will be valuable for the Curate organization which has had a transformative year marked with the acquisition of Juice Mobile, followed by several high profile hires over the last few months.
Curate Mobile has a strong legacy in data-driven solutions and innovation, as such the organization is committed to providing leading and actionable insights for its partners throughout the consumer pathway. To support this pillar of the company’s mission, Leah Jenkins has also joined the company in the position of Manager of Measurement and Insights. Jenkin’s previous position was held at Comscore where she spent 8 years in a client-facing role managing digital analytics for some of Canada’s leading digital properties and advertisers, her expertise and analytical perspective will elevate Curate’s ability to create an insight-led approach to every aspect of the business.
“Understanding the consumer-path-to-purchase in mobile is more challenging than ever,” said Joe Strolz, President & Managing Partner at Curate Mobile. “Helping marketers understand consumer personas and drive better outcomes through consumer journey insights, is our reason to be — Chris and Leah are key additions to bringing these Marketing Solutions to life for our customers and partners.”
This has been an exciting year for Curate Mobile, marked with several milestones in support of growth for the mobile ad-tech firm including the recent acquisition of Juice Mobile and the appointment of Joe Strolz as President & Managing Partner last month, along with subsequent leadership team hires in the last quarter. The Toronto-based company has set its intention on having a breakout year in 2020 centred around offering world-class mobile marketing solutions and innovative products for app marketers, brands and agencies across the globe.
About Curate Mobile
Curate Mobile empowers marketers with transparent, scalable, intelligence-driven mobile marketing solutions based on identities and outcomes. Headquartered in Toronto, an emerging world centre for AI, Machine Learning, and Data Science, Curate Mobile has built a wholly proprietary brand and performance technology platform which gives marketers complete control of their data and the resulting marketing intelligence from their media investments. Curate Mobile has been recognized as a Top Growth Company in Canada by The Globe and Mail’s Report on Business, a Top 50 New Growth Company by Canadian Business, a class-of-2019 Drum Marketing Awards Winner, a Stevie Award Winner (2018), and has been a nominee for the Deloitte Fast 50, a Media Innovation Award (MIA), and an Ernst & Young Entrepreneur of the Year Award for Founder Marc Porcelli.