Curate Acquires JUICE Mobile.

In the fall of 2018, Curate Mobile acquired JUICE Mobile to bolster their mobile marketing capabilities.The integration of Curate’s DMP with JUICE Mobile’s creative and programmatic expertise allows us to provide unparalleled service to our mobile-first clients. We can now deliver the capabilities of a full-suite media and creative agency alongside Curate’s growing tech stack of campaign optimization tools such as user-level audience targeting, real-time fraud prevention, and ad placement optimization.

A full-suite creative team can quickly develop highly engaging content, including video and interactive media, while our optimization platform runs split tests to provide actionable insights into which creative is most effective and how their content impacts user action.

Juice’s TAG certified DSP markedly increases the unique impressions we can deploy and gives us access to user level data from 5+ years of mobile campaigns. Adding these capabilities to the billions of data-points already collected by our machine-learning optimized DMP, we are now ideally positioned to serve the optimal ad to the optimal user at the most opportune time, at a scale previously unimaginable.

A holistic, one-stop shop for both branding and performance marketing. Whether our clients’ goals are app installs, online purchases, user engagement, LTV, or just brand awareness, we now have a fully experienced team and technology stack to deliver a full funnel solution across different objectives and KPIs.