With bigger and better screens readily available, designers have even more real estate to take into consideration when creating interfaces and experiences for users. The need to tightly condense information into tiny screens is disappearing, with more room available to utilize for better user experiences. The latest in screen development being the iPhone X, boasting an impressive 2436 x 1125 pixel resolution gorgeously rich OLED screen, with 458 pixels per inch. It’s no question that with all that screen, there’s so much more potential to engage users eyes and minds.
Taking cues from some of the most successful apps such as Instagram and Twitter, apps have been updating with newer, fresher UI/UX designs full of increased white space and better colour-usage. Spaced out photos and text push content into focus and leave breathing room for the user’s eye, for actionable icons, and more play with the extra space. Mobile design is moving quickly, taking advantage of colour to label and highlight objects and actions and allowing users to use those intuitive gestures they’re becoming so accustomed to.
We decided to break it down into three basic categories and how brands are taking advantage:
ONE: Decluttering, white space, opening up the screen
TWO: Big impact, colour, animation, layering, fun
THREE: Gestures, tactility, intuitive usage
Mobile design is moving quickly, and the biggest brands are well aware of it. Successful apps are taking full advantage of the canvas they have available, and are making beautiful changes to the routinely used screens that users have become so attached to. With all these changes in device screens, it’s not hard to see how these designs trends can be adapted for more than just apps, especially for digital advertising. Creating seamless, beautiful mobile experiences keep users engaged in the content of their favourite apps, and generates interest in ads and sponsored content that matches their topics of choice. There’s no need for a disconnect between selected content and ad content, and keeping in step with the latest design trends, or working with partners that are, will help keep your brand more relevant than ever.