July 7, 2021
The article below was originally published in Forbes here. Since the early days of the pandemic in 2020, digital advertising has undergone quite a number changes […]
June 25, 2021
The article below was originally published in Forbes here. In 2021, e-commerce growth as a digital category is being driven largely by mobile commerce. In fact, eMarketer estimates (via Statista) […]
May 13, 2021
The article below was originally published in Forbes here. Back in August 2020, I wrote about Apple’s announcement with changes to the IDFA and what it meant for […]
May 13, 2021
A new era has been ushered in by Apple’s iOS 14.5 release in three key areas for advertisers. The article below was originally published in Medium […]
May 13, 2021
Or, Life after SKAdNetwork (SKAN) The article below was originally published in Medium here. We’ve written a lot in previous months about the impact of Apple’s […]
February 12, 2020
Another step towards the extinction of the third party cookie. As most, if not all, marketers are aware we are watching the cookie crumble right before […]
September 30, 2019
We are pleased to announce that Curate Mobile placed No. 33 on the inaugural Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing […]
April 25, 2019
“Update your apps to use new features and test your apps against API changes.” This classic line displayed on every single release note from Apple’s developer […]
April 22, 2019
Curate’s mobile build was an integral part of their “What’s Your Wild Rabbit” brand platform, which won the Best Global Integrated Strategy award at The Drum Marketing Awards USA earlier this month.
March 21, 2019
In the fall of 2018, Curate Mobile acquired JUICE Mobile to bolster their mobile marketing capabilities.The integration of Curate’s DMP with JUICE Mobile’s creative and programmatic […]
August 27, 2018
Gone are the days of reaching consumers as they’re flipping through product catalogues, so how do brands show off their full suite of products without pages […]
July 25, 2018
There is no shortage of three letter acronyms in the advertising space. It’s nearly impossible to keep up with the ever-evolving jargon – DSP, SSP, DMP, […]
June 21, 2018
In order to develop an effective marketing strategy in today’s fiercely competitive digital ecosystem, you should first understand and gauge a few key consumer metrics. Consumer […]
June 6, 2018
At the recent IAB Canada State of the Nation in Toronto, JUICE was thrilled to join Nielsen Media Research on stage as Nielsen presented findings from their 5th […]
May 22, 2018
We’ve listened to the notion of contextually relevant marketing develop for over a decade now, but what does it really mean? We can date it back […]
May 15, 2018
Privacy has become an increasingly hot topic in the industry over the last year and has become a focal point for digital advertisers and their trusted […]