April 22, 2019
Curate’s mobile build was an integral part of their “What’s Your Wild Rabbit” brand platform, which won the Best Global Integrated Strategy award at The Drum Marketing Awards USA earlier this month.
March 21, 2019
In the fall of 2018, Curate Mobile acquired JUICE Mobile to bolster their mobile marketing capabilities.The integration of Curate’s DMP with JUICE Mobile’s creative and programmatic […]
August 27, 2018
Gone are the days of reaching consumers as they’re flipping through product catalogues, so how do brands show off their full suite of products without pages […]
July 25, 2018
There is no shortage of three letter acronyms in the advertising space. It’s nearly impossible to keep up with the ever-evolving jargon – DSP, SSP, DMP, […]
June 21, 2018
In order to develop an effective marketing strategy in today’s fiercely competitive digital ecosystem, you should first understand and gauge a few key consumer metrics. Consumer […]
June 6, 2018
At the recent IAB Canada State of the Nation in Toronto, JUICE was thrilled to join Nielsen Media Research on stage as Nielsen presented findings from their 5th […]
May 22, 2018
We’ve listened to the notion of contextually relevant marketing develop for over a decade now, but what does it really mean? We can date it back […]
May 15, 2018
Privacy has become an increasingly hot topic in the industry over the last year and has become a focal point for digital advertisers and their trusted […]
March 26, 2018
As far as buzzwords go in the ad tech world, fraud is usually at the top of the list. For years it has been a constant […]
March 20, 2018
Banksy is an anonymous graffiti artist who’s made a name for himself sketching works of political and social commentary around the world. He uses a distinct […]
March 13, 2018
Brand safety is not something new, however it is something that constantly gets the spotlight. We keep it near and dear to our hearts and have […]
March 6, 2018
With bigger and better screens readily available, designers have even more real estate to take into consideration when creating interfaces and experiences for users. The need […]
February 20, 2018
Almost every discussion about programmatic advertising at some point, revolves around defining what is meant by “premium inventory”. Despite its pervasiveness amongst the digital advertising community, […]
February 14, 2018
Everyone today has an opinion about what is wrong with mobile advertising. As consumers of online content we understand the “unpleasantries” of intrusive advertising, however as […]
February 6, 2018
Our future devices will go beyond smartphones. Line of sight will replace the click. Viewability will be built into experience. Virtual Reality and Augmented Reality will […]
January 30, 2018
CHALLENGE: The JUICE Mobile team worked closely with Subway and their media agency, Carat, in an aim to generate awareness and drive excitement with QSR diners while changing […]